Unlike the Audi TT which catch lots of attentions on the road when first introduced back then, this new entry level coupe/convertible of BMW is not much a head turner. Though no exact datas are available, it is widely said that the earlier hatch back version has not been a great success for BMW. However, BMW said it hopes the new baby will be the spiritual successor of the 2002 from 40 years ago as affordable, high performance monsters. The 1 Series coupe is only 8.7 inches shorter than the current 3 Series coupe (a bit narrower too). So, we assume that this car is about the same size as the 3 series of the 90's, as today's 320i is larger than say the 530i of the late 80's. The new 1 series is priced (in USA) at US$30,000 to $40,000 range and in the UK at £21,0000 - £30,000, won't qualify it to be classified as 'Affordable'. A rear wheel drive car with 230-hp, 3.0-liter six-cylinder for the basic 128i can get to 60mph in about 6 seconds. For the twin-turbo 300-hp engine high-performance 135i. 5 seconds is all it needs for 0-60 mph. Fuel economy is estimated around 18 mpg city 28 mpg highway for the 128i, and 17/25 mpg for the 135i coupe. BMW’s iDrive system, which controls all the audio and other features of the vehicle will be standard equipment, besides antilock disc brakes (with brake drying and standby feature), traction and stability control and start-off assist for manual-equipped cars. Front-seat side airbags and full-length side curtain airbags. Navigation system, satellite radio, HD radio, Bluetooth, and a USB port for an iPod for iPhone are available as options at extra costs. It is believed that the back seats are more comfortable for adults than the hatch back models. Materials used for the interior too have been upgraded to justify the selling prices. Who exactly will the new 1 series coupe be competing against? Nobody knows exactly yet, but our guess will be the Audi A3, Mini Cooper, Volvo C30 and the Mercedes C Class Sports Coupe.