Fountain Valley, Calif., May 29, 2008 – . AutoPacific´s VSA, based on owner survey results, is an industry benchmark for objectively measuring how satisfied owners are with their new car or light truck. "Today there are more nameplates and fewer buyers than a decade ago and the 2008 calendar year is the most challenging year for the American auto industry since the mid-1990s," said George Peterson, president, AutoPacific, Inc. "This extremely competitive situation means that automakers need to use any advantage they have to get their vehicles considered and purchased.""We are pleased and honored to have been recognized with such an influential industry award," said Scott Margason, national manager of Product Development at Hyundai Motor America. "Veracruz is an exceptionally well – equipped vehicle, boasting the latest safety technologies like Electronic Stability Control, convenience features like a proximity key, and a quiet, comfortable ride. Veracruz is a prime example of Hyundai´s commitment to achieving maximum customer satisfaction."
AutoPacific´s Vehicle Satisfaction Awards are driven by data collected from more than 34,000 buyers and lessees of new vehicles acquired during September through December 2007. Buyers and lessees rate 46 attributes related to a vehicle´s operation, comfort, safety and overall purchase experience. The awards recognize vehicles in 28 different categories. A complete description of scoring methodology and a list of all winners can be found at www.autopacific.com.
